Alongside its expansion into the Ontario market, Rivalry has begun a new marketing campaign.


Rivalry, the industry leader in online esports betting, has begun a new marketing campaign in response to their recent entry into the Ontario iGaming sector, which debuted in April 2022.

Rivalry is celebrating its new marketing campaign, which bears the phrase “Bet on Canada. Bet on Rivalry.” Rivalry is one of the first Canadian-based gaming enterprises to enter Ontario’s newly legalized gambling sector, and this achievement is being commemorated by Rivalry’s new marketing campaign.

 

According to Steven Salz, CEO and co-founder of Rivalry, the mission of the firm was to innovate new approaches to existing problems. Salz has high expectations that Rivalry will become “the sportsbook for the next generation” as a result of the company’s efforts to create experiences that continue to interest players.

 

Due to the fact that it is the most populous province in Canada and has a population of around 15 million people, Ontario is an essential market for Rivalry as well as all other gaming companies. Salz, on the other hand, is of the opinion that Rivalry has an edge over its rivals because to the fact that it operates from its “home-court advantage.”

 

Fear and trepidation go hand in hand.

Even while the regulated market in Ontario will offer a great deal of benefits to the business as a whole, not everyone is as enthusiastic about it as others are.

 

Particularly, there are many who are against the industry because they are of the opinion that gambling online will, in the not too distant future, have a negative impact on casinos that are physically located in land-based locations.

 

According to experts in the field of gambling addiction, the accessibility of these online platforms, which enable users to gamble at any time and from any location, may result in an increase in the total amount of gambling-related damage that occurs in the province.

 

Research conducted by HLT Advisory Inc. indicates that should internet gambling be legalized in Ontario, the province stands to lose an average of $2.8 billion annually as a direct consequence of this decision.

 

On the other hand, Jeffrey Haas, who serves as the senior vice president of DraftKings, has a contrary point of view. He stated that the implementation of a regulated gambling business in Ontario will not have any effect whatsoever on the experience that gamers receive when they gamble. He went on to emphasize that the only change that would take place is that residents of Ontario will no longer bet on websites situated outside of the province’s borders but will instead wager on websites that are located within Ontario.

 

at spite of the fact that online casinos are now readily available, Haas predicts that those who have gambled at traditional brick-and-mortar casinos in the past will continue to do so.

 

Some individuals have the misconception that if Canada were to legalize online gambling, it would put the country at risk of incurring financial losses for a number of different reasons. The issue of taxation is one of these problems. The provincial government levies a tax of twenty percent on businesses operating on the internet, in contrast to the fifty-five percent tax that is levied against casinos located on land.


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